global dj.
Performer.
SOUND Alchemist.
Introducing allura
Allura is a powerhouse DJ, live performer, and vocal artist known for electrifying sets that fuse deep house, techno, and global influences. With a career spanning elite brand events, major sports arenas, and international tours, she brings a dynamic presence to every stage.
From being the live DJ for the Los Angeles Lakers to collaborating with Snoop Dogg, Genuine, and Arabian Prince, Allura’s ability to move crowds is undeniable. She has performed at luxury brand activations, high-profile sporting events, and top-tier music venues worldwide, making her a sought-after name in the industry.
Notable Performances & Residencies
🎧 Los Angeles Lakers Live DJ (2018-2019 season, Staples Center)
🎧 Tour DJ for Soto Entertainment Group (headlining concerts with Snoop Dogg, Genuine, Keith Sweat, ZAPP)
🎧 Netflix Premieres & Taylor Swift’s Eras Tour Premiere
🎧 CONCACAF Women’s Olympic Soccer Qualifying Tournament
🎧 Music Collaborations with Arabian Prince & Beat Junkie Crew
🎧 Global Gigs in Singapore, Bali, Melbourne, & London.
🎧 High-profile sports and entertainment events, including LA Live, LA Chargers, and Balboa Tequila & Wine Festival
🎧 Jonas Brothers VIP Concert at LA Forum
🎧 Official DJ for HBI Labs, DAOU Winery, Sweet James Events, and Zero100
🎧 Luxury brand events for Lululemon, Armani Beauty, MAC, Sephora, Levi’s, YSL, Hugo Boss, Swarovski, Netflix, VISA, Tommy Hilfiger, and more
🎧 VIP performances for Thomas Rhett, Jonas Brothers, and Ryan Getzlaf Retirement Party
Exclusive DJ Residencies
⚡️ Pendry Hotel - Private Members Club & Main Bar in Newport Beach, CA
⚡️ Hotel Laguna Private Members Club in Laguna Beach, CA
⚡️ The House Private Members Club in Newport Beach, CA
⚡️ The Winery in Newport Beach
⚡️ Country Club in Costa Mesa, CA
⚡️ Balboa Bay Club in Newport Beach, CA
BrandS & Sponsorships
Official DJ Ambassador for DAS Audio
